Dunkin’ Donuts looks to Expand West

Courtesy of ChainStoreAge

Dunkin Donuts Retail Localization

Dunkin’ Donuts is looking to expand in the western part of the country. The chain said it is actively seeking franchisees for parts of Colorado, Texas, Nebraska, Oklahoma and New Mexico, regions in which the Dunkin barely has a presence.

To entice would-be franchisees, the company will offer reduced royalty fees and extra money for local advertising.

Dunkin’s parent company, Dunkin’ Brands Group, went public in July, saying it wanted to pay down debt so it could expand outside New England to other parts of the country and abroad.

Courtesy of ChainStoreAge

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