DemandTec Delivers New Collaborative and Analytical Capabilities on the Network

Courtesy of DemandTec

Community of retail and manufacturer trading partners equipped with deeper insights, richer interactions

DemandTec Retail Localization Collaboration Optimization Network

SAN MATEO, Calif., Aug. 8, 2011 /PRNewswire via COMTEX/ — DemandTec, Inc. DMAN +5.12% , the collaborative optimization network for retailers and consumer products companies, today announced that it has deployed its latest services release and existing customers are actively using the new capabilities on the network. This update delivers several enhancements to support richer collaboration, improved trade planning efficiency and effectiveness, and extended shopper-centric retail planning and promotion capabilities.

Significant enhancements to DemandTec services on the network include:

DemandTec Connect(TM) – New moderated user groups facilitate peer collaboration and discussion by sharing DemandTec product usage ideas, suggestions, and roadmap direction. All community members can also maintain a professional biography and photograph to further support peer discovery and joint planning on the network.

DemandTec Decisions(TM) – A simplified product workflow increases efficiency for scheduling and visualizing price and promotion activities, and introduces deeper insights through new performance metrics.

DemandTec End-to-End Promotion Management(TM) – Embedded shopper insights dashboards introduce forecasts by defined shopper segments.

“This release brings to reality two exciting and unique components of the DemandTec vision: shopper insights at the point of decision and strengthening peer and trading partner collaboration on the network,” said Marc Dietz, Vice President of Marketing for DemandTec.

Read the full article at DemandTec

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