Company’s Visual Merchandising Manager Mobile Solution Helps Store Managers Execute Localized Merchandising and Marketing Campaigns
RBM Technologies, the leader in complete in-store visual merchandising management solutions for retailers, today announced that it is offering its Visual Merchandising Manager(TM) (VMM) solution on the Cisco Cius(TM), a tablet purpose-built for the enterprise.
Information on the application can be found in the Cisco AppHQ(TM), an application ecosystem built specifically for the Cisco Cius that provides new ways to create, manage and rapidly deploy mobile business applications in the enterprise.
A Web-based in-store visual merchandising management solution for retailers, VMM cuts the cost of marketing promotions, and drives revenue with market-specific campaign planning and precise store level execution. VMM removes the complexity of distributing corporate direction throughout a network of stores to ensure the correct POP, kits, products and creative are delivered — and then executed — correctly. With VMM on the Cius, store managers can deliver immediate execution reporting of campaign merchandising initiatives and include photos of the executions tied to the campaign planograms. Retail management can effectively “see” exactly what the customer sees in every store.
“As our retail clients began rolling out mobile tablets for their stores, it was only natural for us to make VMM available on these devices,” commented RBM’s CEO Randy Greene. “VMM on the Cisco Cius takes our solution out from the back office and on to the sales floor to drive precise execution at the point of sale, and in a much faster and more efficient manner than ever possible before. Retail is entering a new era in which in-store mobile devices are becoming true game-changers.” Running VMM on the Cisco Cius gives retailers an unparalleled level of merchandising and marketing localization and execution, resulting in the most optimized in-store experience. Store managers can now: — Take VMM onto the sales floor to ensure walls and fixtures have been executed following appropriate guidelines — Report issues and store compliance in real time — right at the fixture — and capture photos of that fixture for validation of proper execution — Deliver training and instructional videos at the point of execution for maximum impact — Answer questions about promotions, fixtures and issues, and communicate with retail headquarters to save time and execute faster — Use Cisco WebEx embedded in the Cisco Cius to collaborate with teams directly at the site of execution For more information on running VMM on the Cisco Cius, please visit http://www.rbmtechnologies.com/cisco or contact [email protected].
About RBM Technologies RBM Technologies is the leader in complete in-store visual merchandising management solutions for retailers. The company’s unique web-based system cuts the cost of marketing presentations and drives revenue with market specific campaign planning and improved store level execution. Founded in 2000, RBM has helped some of the world’s largest brands including AT&T, Verizon, Harris Bank, T-Mobile, O2 and Bell Canada, transform the way they manage in-store merchandising and marketing. Headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who are redefining the concept of visual merchandising management through a unique set of solutions and services.
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SOURCE: RBM Technologies CONTACT: fama PR Keri Bertolino, 617-986-5007 [email protected] Copyright Business Wire 2011 -0- KEYWORD: United States