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3 Common Retail Campaign Problems, Solved
Retailers are moving past the old idea of multichannel retailing and focusing on creating an omni-channel customer experience that is seamless across all available shopping channels.
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Designing Stores that Reach the Minds, Habits and Behaviors of Consumers
During his keynote address at NRF’s Big Show, Kevin Kelley, principal at design firm Shook Kelley, outlined a new perspective of the consumer and its impact on store design.
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3 Themes from NRF’s Big Show that will Shape the Retail Landscape in 2013
The Merchandising Matters team traveled to the 102nd annual National Retail Federation’s Big Show in New York City earlier this week. This being our second year in attendance, we were excited to see what key trends evolved over the past year, what the new buzz words are in retail, and where the retail industry is headed in the next year.
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Building the Stores Shoppers Want
According to the RIS/Cognizant survey, “shoppers’ technology preferences and their criteria for positive store experiences vary dramatically by gender, age, income and product type … retailers must carefully define their target customers before investing their technology dollars.”
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Home Depot Rolls Out New Mobile Devices for Workers
The 25,000 device roll-out is intended to make it possible for more store workers to help customers locate items and give information on products, even in areas for which they don’t have specialized expertise.
When it Comes to Revenue Per Customer, No One Beats Apple
From a pipe dream to one of the most successful retail operations in terms of revenue per square foot, Apple has defied expectations and lead a retail revolution of sorts.
Target Hosts Disney Royalty
Partnering with Disney for the second year in a row, Target Corporation helped launch the 2nd annual National Princess Week.
Duane Reade Gets Some Window Treatments from Barneys’ Simon Doonan
You might not think that a drug store window would be a place to find the colorful and often outrageous work of Barneys’ Creative Ambassador Simon Doonan, but that is just what Duane Reade has done.
The evolution and tide of consumer change is worldwide and escalating
Below is a small excerpt from a larger article written by Dr. Chris Peterson for Retail Customer Executive. He likens the changing landscape of retail to the concept of the survival of the fittest as proposed by Darwin.
Increasing Revenue Without Increasing Floor Size
According to Chain Store Age, Apple has exemplified a growing trend among retailers and their managers, utilizing mobile devices to increase the revenue per square foot of brick-and-mortar stores without expanding their footprint.
Starbucks Opens New Tokyo Store
Starbucks will soon open their 1,000 store in Japan, a milestone that is important to CEO Howard Shultz. According to an article on Chain Store Age, Shultz was recently at the opening of their newest Starbucks Maguro store, inspired by the traditional Japanese service spirit.
Luxottica Deploys Clienteling Solution
Luxottica has deployed Raymark’s clienteling solution, according to Chain Store Age. The eyewear makers will deploy Raymark’s solution in their Ilori sunwear stores throughout the year.
The In-Store Experience Still Reigns Supreme for Customers
A customized in-store experience is the preferred method of shopping preferred by customers, according to a recent Chain Store Age article. Having said that, the checkout process is still a thorn in the side of nearly three-quarters of shoppers. Two-thirds of Americans also prefer to shop in stores where they receive personalized shopping experiences.
Nordstrom Can Now See How Their Customers Are Moving In Their Stores Thanks to Smart Phones
In an effort to better serve their customer base, Nordstrom has begun tracking shopper movement in their namesake and Nordstrom Rack stores. According to CBS, the company is using cell phone data to track how much time customers spend within the store, and in which departments.
Grand Central Station Plays Home to new Target Dollhouse Pop-Up Store
Target is looking to capitalize on the hot trend of home goods and furnishings with their newest retail concept, a two story pop-up store in the middle of Grand Central Station.
Gap Shifts Focus Towards Big Data and Personalization
In a move to further marry the online and in-store shopping experience, The Gap is turning to Big Data to develop a more personalized experience. According to RIS News, they have never lacked the appropriate data, rather they needed a way to turn that data into information relevant to their shoppers.
eBay and Kate Spade Partner in New York Retail Pop-Up
Making strides into brick-and-mortar stores, eBay has partnered with Kate Spade to launch a retail concept that brings eBay features to the in-store experience. According to CNet, not many other details were provided at this moment.
