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sears-forbes-content-marketing

Sears Explains Its Success In Content Marketing

While FitStudio is a major content marketing initiative, it is one of several Sears multichannel programs. Depending on the program, we have various ROI related metrics. For some programs, we are measuring membership acquisition, engagement, page views, return visits, coupon redemption, or purchase.

supermarket-collaboration-merchandising-retail-localization

Partner Collaboration Drives Merchandising Success

Innovative merchandising created through collaboration among retailers and suppliers requires careful planning and dedication, but it can be a powerful driver of incremental sales if executed properly, according to presenters at an FMI2012 session here.

Harris Poll, Nordstrom, Retail Localization

Harris survey ranks Kohl’s, Nordstrom, Target and Walgreens highest in their categories

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

Macy's Leads in Tech-Enhanced Shopper Marketing

Macy’s Takes the Lead in Tech-Enhanced Shopping

While many retailers are working hard to get technology out the door and on the floor, none have mastered a truly technologized shopping experience – except for Macy’s, that is. With an omni-channel strategy that takes the lead, Macy’s has created tech-enhanced store shopping.

New Balance, mPOS, VeriFone, Shopper Marketing

New Balance Enhances Customer Experience with VeriFone App

New Balance has selected VeriFone GlobalBay’s Mobile Point of Sale (mPOS) solution to engage customers by untethering the store associate from a fixed location POS register. This will provide mobile checkout at the point of interaction where it’s needed.

small-retail-space-manhattan-localization

Scaling Down Retail Space

Manhattan retailers are facing the same intensified pressures from Internet retailers and a slow recovery that are causing big box stores to close and shrink throughout the country. Only here, landlords are better positioned than their suburban counterparts to deal with the weakening demand by returning the space from whence it came.

Gap's Piperlime, Flagship Store, NYC, Retail Localization

Gap Inc.’s Piperlime to make Retail Store Debut in NYC

The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

sears-retail-localization

Sears Combines Outlet Stores and Hardware Stores Units into one Company

Sears Holdings Corp. revealed in a Monday filing with the Securities and Exchange Commission that the previously announced spinoff of its Sears’s Outlet and Sears’s Hometown and Hardware stores will now combine the two chains into one separate company.

Bonobos-Guideshop-Newbury-Street-Retail-Localization

Bonobos Launches First Offline Store on Newbury St.

As one of the worst-dressed cities in the country, (thanks, GQ!), Bonobos is here to save Boston. The New York based company, which boasts the largest men’s Internet-launched clothing brand in the U.S., is opening its first offline, brick and mortar shop today on Newbury Street.

Mobile Point of Sale, mPOS, Motorola Solutions

Survey Shows 66 Percent of Retailers Interested in Mobile Point of Sale (mPOS) as a Core Customer Service Strategy

Motorola Solutions, Inc. MSI -0.30% today released the findings of a survey that demonstrates increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions as a core strategy for improving customer service.

Multi-Channel Marketing, Omni-Channel Marketing, Shopper Marketing

Multi-Channel vs. Omni-Channel, and Other Key Takeaways

At the recent RIS event in Orlando we learned that retailers are still figuring out the differences and challenges of operating multi-channel versus omni-channel. Retailers are in the process of defining the differences between the two and gaining understanding of where the lines are drawn for each strategy.

Target, Store Remodel, Fresh Food, Retail Localization

Target Begins Remodels of 90 Stores to Expand Fresh Food Offering

The June stores will be the second of three cycles of remodels for Target this year. Stores scheduled for the June remodel cycle span markets across the country, from Des Moines, Iowa, to El Paso, Texas, and Dayton, Ohio.

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